ASDA fm - Research

Asda fm is the in store radio station for the Asda supermarkets in the UK.

The Asda fm radio station mostly only consists of music tracks and advertisements. But along side that it also includes idents and jingles to promote the radio station more.

The order in which the radio station normally goes is that there is first an ident or jingle and then there’s a short introduction said by the dj, then the first track is played, because the radio station is mostly just broadcast in the store, the dj doesn’t have to introduce the song. Most of the time after a track has finished you might hear the ident or jingle and then most of the time you hear an advert before the next song.

Asda fm does not only include the modern chart hits but it also plays a whole range of different music for different ages.